MTN, the leader of the Cameroonian electronic communications sector, has announced its return as sponsor of national football competitions. This announcement was made on Monday, February 7, 2022, in Yaounde, at the head office of the Cameroon Football Federation (FECAFOOT), in the presence of the MTN Group President & CEO, Ralph Mupita, Chief Executive Officer of MTN Cameroon, Stephen Blewett and new President of FECAFOOT, Samuel Eto’o.
MTN Cameroon is therefore committed to contributing to the development and modernisation of local football in Cameroon promoted by the new President of FECAFOOT, Samuel Eto’o.
Explaining MTN’s return to sponsoring local football, Stephen Blewett, Chief Executive Officer of MTN Cameroon said: “Football is in the DNA of every Cameroonian. At MTN Cameroon, we love football. We love this country. We are convinced that we must participate in the growth of football in Cameroon. Today, the conditions are right for MTN’s return; we have beautiful sports infrastructures and a management team that is committed to a more professional organisation of national competitions. Our return to football is the beginning of a new day and we are very proud of this comeback.
For the MTN Group, the contribution to the organisation of local competitions will enable MTN Cameroon to be even closer to its customers, all of whom are football lovers. “We connect Cameroonians with our communication services. We also enable them to carry out their financial transactions through Mobile Money. Our subscribers have in common their passion for football. We cannot be close to them without supporting football,” said Ralph Mupita, MTN Group President & CEO, during his stay in Cameroon.
The return of MTN to Cameroonian football comes at the right time for the President of FECAFOOT. “I could not embark on this adventure without this beautiful face of Africa which MTN embodies, because MTN represents African success. It is important that we support each other, and that Africans show, they can do beautiful things. Thank you, MTN, for supporting us,” said Samuel Eto’o.
The President of FECAFOOT expects a lot from this new partnership. “We are men of challenge. We therefore have the duty to organise the best championship in Africa. To show the example, as MTN has already demonstrated. I wish that our championship is the best. May the players who will take part in this championship be able to say that finally this a dream come true,” says Samuel Eto’o.
In the past, MTN massively invested in the development of local Cameroonian football between 2002 and 2018, by supporting the national First and Second Division championships, the Cameroon Cup and in building beautiful sports infrastructures in the localities of Mbouda in the West Region and Guider in the North Region.