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Customer Engagement Day

Five staged acts of empathy. Each is owned, choreographed and measured.

As part of Customer Engagement Day, our teams are swapping their computers for a chance to meet you in person at your local branch. Because to serve you better, we need to be as close as possible to your everyday life.

01 | LIVE MY LIFE





The Five Empathy Acts – MTN

The Five Empathy Acts – MTN (Yellow & Black)

The Five Empathy Acts

Five staged acts of empathy. Each is owned, choreographed and measured.

01

Live My Life

Walk in their shoes.

Every staff lives one day in a customer’s life. Empathy is not briefed. It is lived.
02

Frontline Exchange

1 Hour. New Role.

Each MTNer trades their seat for one hour. CMO sells. CFO supports. CTO retails.
03

Boardroom

Customers in the Room.

Five customers (HVC, Youth, Home, SME, MOMO) speak directly to Exco through the five experience lenses.
04

Y’ello Street

Take the brand to the street.

One Cameroonian street per city becomes a Y’ello corridor of music, care and MoMo.
05

Citizen Jury: 300 Voices

The signature legacy.

Three hundred customer voices. A jury that votes on what we fix first, and what we create next.

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