MTN Cameroon today officially launched the 2025 edition of 21 Days of Y’ello Care, the company’s flagship employee volunteering programme, during a ceremony held at MTN Y’ello House in Douala. This year’s campaign, themed “Connecting at the Roots – Connecting Communities through Digital Tools,” will focus on promoting digital inclusion and empowerment across the country.

At the heart of this year’s campaign is the Y’ello Digital Centers initiative, which will see the construction and equipment of 12 modern digital hubs across the 10 regions of Cameroon. These centers are designed to provide underserved communities with access to digital tools, training, and connectivity, creating opportunities for education, entrepreneurship, and innovation.

The 2025 edition is marked by an unprecedented level of community engagement. MTN Cameroon received 157 project submissions from across all 10 regions of the country. A panel of experts shortlisted 36 projects, and about 200,000 people participated in a public online vote to select the final beneficiaries.

MTN Cameroon is proud to announce the 12 communities selected to host the Y’ello Digital Centers:

1. Adamawa: Collège Shekina – Ngaoundéré
2. Centre: Collège Agricole Bullier – Sa’a
3. East: Association DADE KAOLE – Lomié
4. Far North : Complexe Culturel Communautaire de Kolara (C3K) – Maroua
5. Littoral: Centre Jeunes JVEPI FOMAK – Ngambé
6. North : APND Environnement – Garoua
7. North-West: BINDECA – Binka Nkambe
8. South: Lycée de Nkoumadjap
9. South-West: Aura Foundation – Limbe
10. West: Commune de Babadjou
11. Yaoundé: Open Dreams – Obili
12. Douala : Collège Emilie Saker – Akwa

“The digital divide is not merely a technological issue. It is a social and economic challenge. This year’s Y’ello Care initiative is our response to that challenge, grounded in care, collaboration, and long-term impact. Through the Digital centres initiative, MTN Cameroon volunteers are working hand-in-hand with local partners and communities to deliver inclusive solutions that address real needs,” declared Wanda Matandela, CEO of MTN Cameroon.

“This initiative has strengthened our unity and shown our community the power of digital literacy. It is what inspired them to vote, and that is how we emerged victorious”, Shared Humphrey Nyako, representing BINDECA in Nkambe, North-West Region, one of the communities benefiting from the Digital Centers that MTN Cameroon employees and partners are offering.

The 21 Days of Y’ello Care activities will end on 21 June 2025. For further information, please follow us on our various social media handles or visit www.mtn.cm.