3 - INNOVATION AT THE SERVICE OF THE CUSTOMER

And then came the EVD

The introduction of EVD (Electronic Vouchers Distribution) will be a major breakthrough in the distribution of telecommunications products and services in Cameroon. MTN innovates in 2005 by inaugurating a non-physical but virtual distribution, based on the use of access codes. The principle is simple: fewer scratch cards are used, but MTN provides airtime to EVD partners, who in turn resell same to retailers. This innovation led to the birth of new SMEs who till today employ thousands of Cameroonians.

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