MTN sets up in Cameroon with the mission to offer Cameroonians simple, innovative and accessible solutions to meet their communication needs. The 20 years of existence by company are marked by offers and campaigns that have shaken the market, to the great satisfaction of customers. This is the case with Me2U, an offer launched in 2004, which enables the transfer of airtime from one subscriber to another. Inspired by the African values of sharing and solidarity, Me2U is rapidly adopted by the market, and its success accelerates the growth of the call-box. Another example is Y’ello Night with its long nights, thanks to the almost free calls during off-peak periods. This dynamism was again observed during the end-of-year campaign organized by MTN in 2019.