MTN Cameroon is Hiring a Manager, Go-to-Market, Quality Assurance & Experience Design

13/01/23

Brief Job Description:

Mission/ Core purpose of the Job: (Short description)
The Manager, Go-To-Market, Quality Assurance & Experience Design oversees the development and execution of marketing strategies and plans for the segments to maximize long-term revenues and profit, and increase long-term value of Mobile Money.
Oversees the roll out of Products and Services into production and in the Market in line with the Business plan and Fintech strategy in order to increase Digital and Fintech Mobile Applications/ channel adoption, maximize long-term revenues and value of Mobile Money.
Responsible for the effective delivery of Fintech strategy, ensuring profitability, customers acquisition and revenues targets. This includes the design of value propositions & targeted marketing campaigns for Mobile Money and the definition of ad-hoc Market responses or tactical initiatives to address commercial or Marketing challenges.

Detailed Job Description:

Operational Delivery
Go-To-Market
– Develop OpCo level Digital Marketing strategy, in line with the Group guidelines and overall strategy
– Evaluate the efficiency and effectiveness of Digital Marketing & Communications strategies and propose and offer suggestions for improvements
– Assist in managing the projects & sub-divisional budgets in line with business objectives
– Provide inputs for Fitech business planning cycle
– Timely issue and execute quarterly cycle plans
– Continuously monitor progress on targets, propose and execute appropriate corrective actions when and where necessary.
– Translate insights and analysis into opportunities. Leverage on detailed Market Segments analysis to deliver conclusions and insights: Markets –Volume and Value, trends, segmentation, competitors, channel, SWOT.
– Follow up campaigns and P&S implementation
– Manage overall promotional calendar to drive sales growth back into the business
– Manage & coordinate the overall loyalty program operations (including transactions on rewards to be disbursed)
– Use relevant metrics and measures to monitor existing loyalty & reward programs in collaboration with streams owners
– Support analysis of ROI and effectiveness of both Brand and product campaign against competitor’s activity.
– Research trends and best practices within the Fintech & MT (Telecoms, Media and Technology) industries and regularly benchmark Mobile Money practices and offers with other players worldwide.
– Nurture an effective working relationship with MKT/EBU/Distribution/Product/ BI//IS/CR/ relevant service units to ensure timely execution and delivery of the cycle plan
– Execute initiatives driving Brand Awareness and Affinity within the segment
– Ensure strict adherence to the Go-To-Market processQuality Assurance & Testing
– Liaise with group product teams to understand product & solutions developed and cascade guidelines associated for QA and testing
– monitor execution of automated tests, as may be applicable, of incoming products
– Oversee documentation of any unexpected anomalies identified in testing with instruction of how to recreate the anomaly
– Play back test results to group product teams and assist in the refinement of product and software requirements to insure their functionality in the OpCo
– Develop and document application test plans based on software requirements and technical specifications
– Work with Customer Support group to help perform root cause analysis of issues found in the production environment
– Oversee implementation of the release process for tests with a positive result, under supervision of the manager
– Ensure that no release disrupts business as usual
– Resolve any escalated critical incidents in the release process or escalate to higher level, as required.MoMo Apps
– Cascade global design blueprints for MoMo App and localize the plans to enable consistent user experience
– Monitor undertaking of market research to understand customer demographics & preferences and develop business case for localizing features
– Monitor periodic release of local configurations, upgrades and updates to the App
– Manage and maintain local instances of the App
– Provide L2 query/incident resolution and escalate all other issues to Management & the Group
– Capture voice of customer and suggest possible improvements to the App
– Support group in any phase of development of the App, as and when required
– Other tasks and duties, as assigned

Job Requirements:

Education:
• Minimum of 3 years degree (bachelor) in Marketing, Business Administration or similar
• Fluent in English and French
• Digital Money certification (digital payment and digital financial service) would be an advantageTraining:
GTM- Product Lifecycle Management
System Analytics
Customer Analytics and Campaign Management
Financial modeling in Excel
Mobile Apps
Line Manager Effectiveness
COS programs
Harvard Leading teams
Digital Product Management (Certification)
Fintech Foundation & OverviewExperience
• Minimum of 5 years’ experience in marketing in a service industry (telecoms, Fintech would be an advantage) or Banking environment, including participation in product/campaign launch
• Experience in execution of programs for revenue outcomes would be an advantage

Additional Details:

Skills/ competencies:
•Analytical Thinker
• Problem Solver
• Operational Value Creator
• Culture and Change Champion
• Supportive People Manager
• Relationship Manager
• Results Achiever
• Operationally Astute
• Ability to successfully manage a variety of stakeholders

Knowledge
• Good understanding and knowledge of Value Management
• Good understanding and knowledge of the Telecoms or Fintech Industry
• Good mastery of business case development and Financial Modeling
• Brand Management
• Business and Strategic planning
• Product design and customization
• Quality Assurance
• Understanding of Mobile Apps
• Understanding & Knowledge of testing approaches
• Understanding of Product Development /management
• Understanding of Sales &Distribution principles
• Knowledge of customer behavior and market dynamics
• Understanding of market research principles
• Knowledge of testing processes and understanding of Agile methodologies
• Understanding of the factors impacting customer demand
• Understanding of Customer Experience principleBehavioral Qualities:
• Team builder
• Plans & monitors work
• Strongly details oriented with strong organizational and analytical skills
• Problem Solver
• Operational Value Creator
• Culture and Change Champion
• Supportive People Manager
• Relationship builder and Manager
• Results Achiever
• Operationally Astute
• Detail-oriented
• Manages time

Email : MTNRecruits.CM@mtn.com

Deadline : 07 January 2022

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