MTN Group promotes wearing a mask in new campaign to stop propagation of Covid-19

Douala, 31 August 2020. MTN is adding its voice to the global drive to raise awareness about the importance of wearing masks. The launch of the #WearItForMe campaign took place today across the MTN Group’s 21 African and Middle Eastern markets.


To help drive this much-needed change in behavior, and in a bid to sensitize communities on the importance of wearing a mask, MTN is committing its September 2020 marketing resources to encouraging everyone to do more to save lives.


As our Africa and Middle East markets continue to navigate the “new normal” brought about by COVID-19, wearing masks remains one of the most effective preventative measures to slow the spread of the virus and accelerate recovery. However, many people refuse to wear them, wear them incorrectly, or still feel it is not important.


“Wearing masks is seen today as the most effective preventative measure to slow the spread of the virus and protect others. MTN, as a responsible corporate citizen wants to contribute in the sensitization of the population on the importance of wearing a mask.” declared Stephen BLEWETT, Chief Executive Officer of MTN Cameroon. “It’s an opportunity for me to thank the authorities and various stakeholders who are working tirelessly in the management of this pandemic.” he concludes.


The #WearItForMe campaign is the next phase in MTN’s COVID-19 response under Y’ello Hope – MTN Group’s umbrella initiative which provides much-needed support to vulnerable populations during times of societal need.


It is a powerful call-to-action using the voice of some of the most influential figures within our communities and across the continent; our mothers, and mother-figures. The initiative will see mothers and mother-figures sending heartfelt messages to their children, and all the children of Africa, to wear their masks and “wear it for me’’ – saving lives.


MTN’s #WearItForMe campaign will build on the work already carried out under Y’ello Hope to brighten lives and limit the impact of the pandemic. Since March, MTN has contributed significantly to the national response plan against Covid-19 through numerous impactful initiatives in support of the Government; notably, the availing of its technologies and digital platforms to disseminate prevention and awareness messages to the population on its network, supporting the initiatives of the Ministry of Public Health, facilitating communication by health personnel, the distribution of protective equipment to the most exposed communities.


Till date :

  • Over 350 million sensitization messages (SMS) against Covid-19 have been sent by MTN Cameroon to its subscribers;
  • Medical professionals have benefited from close to 4 million minutes of free airtime on the MTN network;
  • MTN subscribers have sent close to 4 million free SMS to their loved ones to stay in touch with them during this Covid-19 pandemic;
  • Over 1 million pupils and students have had free access to educative sites on the MTN network following the confinement imposed by schools and universities;
  • Protective equipment against Covid-19 has been distributed to 10 hospitals; 21 municipalities, 4.000 teachers, 1.000 call-box operators, and to media professionals.


The #WearItForMe campaign will run throughout the month of September. Everyone can participate in this campaign. All you need to do is visit to send a message to someone encouraging them to do the right thing. #WearItForMe: Because when we all wear masks, we protect each other.

MTN Group today announced that the current group CFO of MTN Group, Ralph Mupita, has been appointed as the new group president and CEO with effect from 1 September 2020. Ralph has served as the MTN Group CFO since April 2017 and has played a critical role in the development and execution of the group’s strategy, capital allocation processes, financial performance as well as in the resolution of a number of complex regulatory matters.


MTN Group chairman Mr Mcebisi Jonas said: “After a rigorous and extensive search process, we are pleased to have appointed someone of Ralph’s calibre, experience and ability to fill the group president and CEO position. Ralph’s experience as the group CFO, strong knowledge of our businesses and markets, as well as successful background in financial services, M&A and emerging markets, place him in an excellent position to lead the growth and sustainability of the business going forward.”


Ralph is a graduate of the University of Cape Town with a degree in Engineering and an MBA. Prior to joining MTN Group, Ralph was the CEO of Old Mutual Emerging Markets for five years, a business that provided financial services to individuals and corporates across 19 countries in Africa, Latin America and Asia, managing over R1 trillion of customer assets under management at the time.


Commenting on his appointment, Ralph said: “Leading a business with MTN Group’s history, scale and socio-economic impact is a privilege and honour, and I look forward to working with the group board and executive committee in driving growth and unlocking value for shareholders and broader stakeholders.”


“MTN Group is well positioned to take advantage of the digital acceleration shifts and opportunities across our markets, and we are well placed to play an important and leading role in digital and financial inclusion of the African continent, working with our stakeholders and partners.


The current group president and CEO, Rob Shuter, will step down from his executive responsibilities on 31 August 2020 and will thereafter support Ralph as required until the end of his fixed-term contract early next year.


An update regarding the GCFO position will be made on or before 1 September 2020.

MTN Foundation, within the context   of its Y’ello Hope initiative, will provide protective equipment to some of the most exposed communities across the 10 regions of Cameroon.


Douala, 01 June 2020.  MTN Foundation, first corporate foundation created in Cameroon, announces the launch of an initiative dubbed ”Y’ello Hope” to enhance MTN’s contribution to the national response against the spread of Covid-19. The announcement was made to the press on Friday, 29 May 2020 at an unprecedented digital press conference in Cameroon, where MTN Foundation officials, journalists and bloggers from Yaounde and Douala were able to interact in strict compliance with the barrier measures.

The activities of the Y’ello Hope initiative will be deployed in the form of a caravan that will cover all the 10 regions of Cameroon, for 21 days, starting Monday 1 June 2020, in lieu of the 21 Days of Y’ello Care, traditional volunteer programme by MTN employees,  suspended this year due to the restrictive measures imposed by the coronavirus health crisis.

The Y’ello Hope caravan will provide protective equipment to some of the most vulnerable communities notably medical staff, teachers, municipality employees, call-box operators, media professionals, etc. Members of these communities will receive, among other things, disinfection equipment, approved and washable face masks, hydro-alcoholic solutions as well as other medical equipment.

In prelude to the launch of the caravan proper, MTN Foundation organised a digital awareness concert on Saturday 30 May 2020, in association with the Stanley Enow Foundation. In addition to the world-class artist Stanley Enow, other renowned Cameroonian artists such as Tenor, Locko and Salatiel took to the stage to deliver awareness messages and bring comfort to the people.

Pending the discovery and availability of a vaccine, compliance with barrier measures remains the best solution to stop the spread of the virus. MTN Foundation wishes to contribute to this, by enabling thousands of Cameroonians to protect themselves and others,” says Jean-Melvin Akam, Executive Secretary of the MTN Foundation.

Since the outbreak of the coronavirus health crisis in Cameroon, MTN has been at the forefront of the national response plan. Notably, the company has contributed significantly to the intensification of awareness campaigns. MTN Cameroon’s network, technologies and digital platforms have been made available to the Ministry of Public Health to disseminate prevention and awareness messages on the MTN network. Nearly 350 million awareness SMS messages have been sent to MTN subscribers since March.

MTN Cameroon also facilitates communication for health personnel involved in operations to combat the spread of Covid-19. Three hours of free communication are thus offered every day to nurses, doctors, laboratory workers, hygiene and cleanliness personnel involved in the fight against coronavirus according to the lists transmitted by the Ministry of Public Health.

At the same time, the company has suspended fees on MTN Mobile Money transactions; MTN Cameroon provides pupils and students free access to online educational resources; the company reinforces the skills of entrepreneurs, free of charge, in these difficult times; it offers  the vast majority of its staff  the opportunity to work remotely, and  has adapted several of its offers to the needs of users in confinement. These are all measures that help reduce travel, curb the use of cash, lessen contact and overall, limit the risk of spreading the virus.

We are living a critical moment in the life of humanity which requires active solidarity. Solidarity has always been part of MTN’s identity. In the specific case of Covid-19, at MTN, we have the deep conviction that, together we can succeed. The Y’ello Hope initiative is our way of bringing ourselves together including Cameroonian communities, and managing this crisis together,” concludes the Executive Secretary of the MTN Foundation.